cloudstore.In

as consumers, we at cloud have become increasingly conscious about our purchases. we understand how imperative it is to channel the power of our privilege and make a positive difference for the people involved in the manufacturing of our clothes and goods. fast fashion is exploitative, not only towards nature but also it’s own workers. the idea behind the initiative is to adopt, in an ethical and sustainable manner, fast-fashion product decision-making and stocking principles. we want to come together to increase awareness about these issues and promote sustainability. what does sustainable fashion even mean? does it mean local production, independent labels, rental clothing, environmental friendly fabrics or just recycled apparels? it all seems very overwhelming and might make you wonder what impact can you really have as just one person? we’re here to answer all these questions and more. and we also understand that like most bad habits, this will also be super hard to quit but don