cocci.it

cocci launched in 2021 as a garments show room intended to change the vintage perception across italy and europe. vintage panorama is so miscredited by the endogenous environment: dark spaces, dusty retail stores and carelessness communication. cocci aim to be and exhibit not only a minimalist aesthetic but to combine and complete it, with a focus of the garments themselves and a luxury approach. showcasing the history of clothing is perhaps the center of cocci's attention, in fact every single garment is one of a kind and has a story to tell, a past that is sometimes visible on the material itself and that tells about its previous uses: the signs of time in this sense enrich the garment, giving it a uniqueness that only vintage pieces can have. the ethics of vintage is to value time, people and quality without embracing the fast-fashion culture. located in the nearby of bologna (ita), the showroom direction is operated by founder giulio marchioni.