commerce.asia Accelerator

cb insights concluded a report in november 2019 upon analyzing each post-mortems of total 101 startups failure, there is no surprise that none of the startup failed due to only a single reason, but from the pattern that analysts observed, we learned that the most common factor were comprised of 42% of all reasons given, and that is attributed to 'no market need'. in other words, of every 5 startups that are hustling their way to be the 'next big thing', 2 are doomed to fail because of product-market mismatch. despite the wealthiest funding pockets one startup has, investing in top-notch resources be it world class talents or cutting edge technologies may not result in market traction if the product is being materialized 'in a vacuum' - remember how google glass failed? paying heed to this common pitfall, commerce.asia accelerator (caa) was then established. first of its kind in southeast asia region, caa is deviating from conventional accelerator program that typically focus on produ