swisspay.ch Sa

reinventing the way to consume news media with actionable marketing insights. at swisspay.ch, we love the media world. we intend to reconcile the media users with the paid contents by offering them, through the smartwall, a simple shortcut way to pay for digital content. we believe that to offer the best user’s experience and to closely fit the latest consumer patterns is the way to restore the legitimate value of the media contents. the smartwall: a conversion optimization platform for paywalls we are the inventor of the smartwall. the smartwall is meant to offer news publishers an optimized solution to monetize their contents. smartwall is a dynamic paywall that automatically optimizes settings based on user engagement, traffic sources, type of content and many other data points. it provides publishers and media a powerful marketing tool to understand and segment their audience in order to personalize their paywall to find each user's tipping point towards conversion. the smartwall a