BBB Serving the San Francisco Bay Area and Northern Coastal California

for more than 100 years, better business bureau has been helping people find businesses, brands and charities they can trust. in 2016, people turned to bbb more than 167 million times for bbb business profiles on more than 5.2 million businesses and charity reports on 11,000 charities, all available for free at bbb.org. there are local, independent bbbs across the united states, canada and mexico, including bbb serving the san francisco bay area and northern coastal california, which was founded in 1927 and serves 13 counties. our vision: an ethical marketplace where buyers and sellers trust each other. our mission: bbb’s mission is to be the leader in advancing marketplace trust. we do this by: -setting standards for marketplace trust -encouraging and supporting best practices by engaging with and educating consumers and businesses -celebrating marketplace role models -calling out and addressing substandard marketplace behavior -creating a community of trustworthy businesses and chari