gritstyle.com

founded in 2013, gritstyle is a play on the acronym, “girls raised in the south”. originally headquartered in tuscaloosa, alabama, gritstyle initially focused on southern style and sports. later, after gaining a large international audience, the site shifted gears to include international fashion and vod. gritstyle now has a strong focus on beauty, style and covering live fashion --such as new york fashion week -- and red carpet events. with a clever and quirky voice, gritstyle translates the trends every day. the site is constantly evolving, creating, and engaging with fresh -- and sometimes unconventional -- ideas. in october 2014, gritstyle launched luxury fashion and style, adding two contributors in new york and california to provide in-depth editorial content on luxury style and aspirational fashion. more lifestyle was added to the mix in january 2015 -- with regular contributors in new york, austin, new orleans, london, & chicago. sharing what's hot, what's new, what's worth see