growthhackers.com

growthhackers.com is a community to learn and share about ethical online marketing techniques that drive effective, scalable and sustainable growth. online marketing is undergoing rapid changes in response to near realtime feedback loops that reveal the effectiveness of marketing programs. rapid testing, iteration/optimization and aggressive scaling of things that work define an effective customer acquisition approach today. while all marketers are becoming more agile, the growth hacking community is focused on extreme agility and using all available levers to drive sustainable growth. the term “growth hacking” was coined by sean ellis in 2010 and was initially intended for startups to define a high impact growth role. given the growth pressures on all marketing organizations, accomplished marketers in bigger companies have also seen the importance of growth hacking. the purpose of growthhackers.com is to give experiment driven marketers a place to share and discuss what truly matters