I Am Just Like U

i am just like u is founded on influential, heartfelt storytelling of the every day black male. communicating these stories of healthy, productive and integrity filled lives through a series of unique and simple images. to rise up and call out the role models of the current generations. we will admit that the need for this campaign was sparked not only by the trayvon martin case and the tragedy that happened with such a young life, but also years of working with and mentoring so many creative, capable, and amazing young black men. _ _ _ _ _ _ _ _ _ _ call to action: after 16 years of working with young people of multiple races and socio-economic backgrounds, we see the importance of having role models – not only for the young people, but for all ages. role model: a person whose behavior, example, or success is or can be emulated by others, especially by younger people. someone who another person admires and tries to be like. _ _ _ _ _ _ _ _ _ _ this is why we decided that i am just lik