I Am Rachael

"customer engagement is all the interactions your customer has with your brand before, during and after their lifetime with you... especially the feeling, emotions and perceptions the customer has about those interactions” rachael is the founder of i am rachael (iar) - the av industry’s first customer engagement consultancy. iar aims to help av businesses adopt customer-centric strategies that puts customers at the heart of their business. through using tried and tested gtm strategies built on customer needs, iar will help your brand connect with your target audience and differentiate your offering from the competition. it requires a coherent approach that aligns the key elements of your business across all touch points, delivering a value proposition that results in positive experiences, builds long-term relationships, and achieves sustainable growth. stand out from the crowd. the av landscape is constantly changing. your competitors will change. your clients’ needs will change. an