I Love MCR

i love mcr® is an independent organisation which was launched in reaction to the infamous riots in manchester (and salford) during the summer of 2011. a catalyst to rise against anti-social behaviour, harness the energy of people and express our unconditional love of the city. out of the carnage came creativity. it all began with a social media and guerrilla marketing campaign and – with the help of manchester city council – the brand has become an incorruptible symbol of the city’s resilience, civic pride and a platform for people who love manchester. we’re as manchester as it gets. a small band of incorruptible, like-minded individuals who share the same passion; love and affection for our city. we are cool, cultured, cosmopolitan – just like manchester. we love manchester and we hope you do, too. our heart’s in the right place.