Isg

isg is an independently-owned, full-service market research firm based in the twin cities. founded in 1996, the firm began with a specialization in data-collection. since then, the company has grown steadily by fostering strong client relationships based on credibility, expertise and trust. today isg maintains a leadership position in data collection capability, but also offers a complete range of quantitative and qualitative research services and strategic consultation – delivering truly turnkey information solutions for a broad base of clientele across a wide variety of industries. our services include: -assessments and planning -attitude, perceptions, awareness and utilization -brand analysis, re-brand, brand refresh -competitive intelligence -concept testing: creative, messaging, new product, promotion, merchandising, website -consumer segmentation and profiling: demographic, psychographic and technographic -customer loyalty / net promoter scoring -market potential and penetration