Involead

involead is a data science consulting firm solving business problems using advanced analytics, machine learning and applied intelligence. we help our clients become the next and best versions of themselves. our vision is to transform our clients into data driven organizations where advanced analytics can help business in everyday improved decision making rather than ‘gut feeling’ decisions. our consulting practice is expertized and focused on: • marketing analytics [marketing mix optimization, multi-touch attribution, trade promotion optimization, price optimization, assortment, return analytics etc.] • customer analytics [customer journey, customer experience, loyalty analytics, personalization targeting, customer segmentation etc.] • sales [next best action, demand & inventory forecasting, cross sell & upsell] • machine learning, applied intelligence • cloud based implementations [azure, aws & gcp etc.] why are we different? following are the 5 key points that describes us the