Ionia Behavioral Insights

psychological value in business is enjoying its rightful attention in modern industry and it should. at ionia, we know that the power of reframing things cannot be overstated; how you frame things really matters to your employees and to your consumers. after all, the secret to high performance and consumer influence isn't rewards and punishments, but an unseen intrinsic drive-- the drive to do things for their own sake. the drive to do things because they matter. ionia's techniques strengthen businesses, solve a lot of problems, and change things with behaviorally informed approaches known to tackle significant of business challenges. our design process optimizes for human motivation, persuasion, influence, perception, nudges, and gamification embedded in systems, as opposed to a focus on pure efficiency.