Ipa Touchpoints

ipa touchpoints is a unique, consumer-focused, multi-media database which has been produced in response to the needs of the communications industry, specifically to provide insights into how people use all media. touchpoints provides two distinct databases: the first, the hub survey, provides a detailed view of ‘a week in the life’ of consumer behaviour. respondents record their activities for every waking half hour over a seven day period, giving a unique view of people's daily lives and how their media usage fits into these patterns. the second database, the touchpoints channel planner is the only industry available, multimedia channel planner. it has been created by integrating the industry media currencies onto the hub survey. in addition, users can integrate their own databases or proprietary tools to build a more complete picture of their company, clients and brands.