Ipsos Affluent Intelligence

we are affluent marketing experts, helping brands understand and develop actionable insights about “affluencers” - america’s most influential consumers across all industries for over forty years, ipsos affluent intelligence has been the preeminent authority on affluent consumers. our ongoing survey - the longest-running, most widely-used study of affluent americans in the world - gives us an unparalleled view into their attitudes and behaviors. it’s allowed us to identify an audience segment we call "affluencers" - a group of affluents with disproportionate influence across countless categories. these are not only the early adopters who blaze new paths and have disproportionate purchasing power, they’re the influencers who lead the rest of us forward. they give us a glimpse into the future of categories. what affluencers are doing now is what every one else will be doing next. accessing their power should be at least one page in every marketing plan. our solutions include insights on