Ipsos Marketing Us

we have brought together the expertise of innoquest and marketquest into one organization committed to bringing our clients unparalleled expertise in their brand, product, and innovation initiatives. from the early phases of building an understanding of markets and the people within these markets, to identifying business growth opportunities, to maximizing the roi of the innovation process, to winning at point of purchase, we bring the best thinking and insights to our client’s research needs. our four areas of expertise are: 1) innoquest: early stage innovation, qualification and forecasting with the objective to help our clients maximize the roi of their innovation process from the earliest stages to launch across all sectors. includes: insight accelerator, idea development, idea testing, concept development, concept testing, concept optimization, cpt, line optimization, designor, post-launch tracking, and pricing. 2) marketquest: market structure, positioning and portfolio man