itiswhatit.is

we want to bring more transparency to the world of business. we prioritise helping consumers over our own commercial gain and have a ultra transparent business model to build consumer trust in our company. we give consumers independent data about products they are considering buying so they can make better purchase decisions. it is what it is cuts through sales and marketing hype. helping consumers get to the bottom of what a product is really like. don't just compare biased information from sales people, who want to sell you their product. let us help you with totally transparent, unbiased advise.