J Black Advisory LLC

independent marketing and insights consultant with 15+ years experience in consumer/shopper marketing, including traditional brand management and capability building (p&g), marketing and sales strategy (mckinsey) and consumer/shopper insights (l'oréal). i am passionate about helping companies (from big brands to brand new start-ups) understand why consumers behave the way they do and how to better connect with consumers and shoppers. i am an independent consultant/freelancer and work alongside clients' teams and can augment capabilities with additional staff and research resources as appropriate to meet the client's needs.