j.elay LLC

j. elay, a plus size boutique catering to women size 14-28 was born out of a desire to encourage and help empower other plus size women through fashion and goodwill. founder and ceo, jacole thomas notes, "when you look great, you feel great. when i'm on, i'm like kanye, you can't tell me nothing, she laughs. no, but seriously, my walk is more fierce, the head is held higher, and i am even that much more of a go-getter, because i'm like, who's going to tell me no! not in a conceited way, because that is a trait i despise but in a positive i can take on the world way. granted i don't feel like a nine or ten every day, but my "nine/ten" days outweigh my lesser days, and that’s important. that positive confidence is what i desire all women to feel but especially my plus size counterparts because so often we are treated as second rate, and we are not second rate! i want plus size women to exude confidence then go achieve their goals."