j.p. Marketing

"to be prepared against surprise is to be trained. to be prepared for surprise is to be educated."​ - james carse, finite and infinite games j. p. marketing (joaquin paolo marketing) works collaboratively with university students, recent graduates and young professionals in establishing their personal brand in their chosen fields. as a marketing consultant, i guide my clients in a 5-step process: 1. intake -- initial meeting to discuss goals and strategies to achieve them -- target market, "elevator pitch"​, products and services offered, 2. positioning -- identify channels to broadcast brand: focus on social media and websites; identify solutions on increasing brand traffic 3. resources -- website launch, marketing tools (logo design, business cards), e-mail pitches 4. branding -- network growth, content creation (video, images and articles), search engine optimization (seo), 5. launch: weekly check-ins on website traffic; use generated statistics to identify tools and strategies that