Jaan E Alam

jaan e alam means ‘life of the world’. people of pakistan, other south asian and persian speaking countries have been using this term to address their dearest and beloved ones. we have named our organization as ‘jaan e alam’ because this term truly embodies our love, care, and warmth. and who is jaan e alam for us; who is our beloved; who is dearest to us? for us our customers and our employees are the dearest ones; for us, they are ‘life of the world’. we believe that by making them the center of our universe and keeping them at the top of our priority list, every other aspect of the business will take care of itself. so whichever business line we are in, our customers and our employees are ‘jaan e alam’ for us. the tradition of love, care, and warmth reflect our ethos too that come from our homeland - pakistan. this land has always carried its softer side intact even during most difficult of times and has sung the songs of love even amidst the greatest of mayhem and carnage thr