Jaipur Rugs Foundation

jaipur rugs foundation, an integral part of jaipur rugs group, was founded in 2004 under the rajasthan public trust act. jrf is known globally for its unique and inclusive business-development model linking grassroots artisans with the international market. ‘engage-develop-sustain’ is the crux of the foundation. the real ‘foundation’ of our foundation is the grassroots artisans. jrf lives, breathes and works for the betterment of their lives and future. ‘transforming lives, creating smiles’ is the dictum we live by. we do not thrive on merely providing an employment for income’s sake, but we build connections. we create bonds connecting hearts with the grassroots. community happiness is our top priority. apart from getting featured as a case study in c.k.prahlad’s ‘the fortune at the bottom of the pyramid’, jaipur rugs has received numerous accolades and its model is constantly talked, researched and written about by a diverse set of stakeholders from the government, industry, media an