James Street Initiative

james street initiative (jsi) was formed in june 2010 by a group of property owners to solidify james street as a leading fashion, food and lifestyle precinct in australia. operating as the communications and public relations office, jsi focuses on strategically managing and coordinating the james street brand. jsi has employed a variety of tactics to develop the reputation of james street amongst target markets and promote growth for the collective precinct. jsi does not act as a pr agency for individual tenants. its charter is to promote and advance the interests of the precinct and its stakeholders as a whole. jsi achieves this by adopting largely non- traditional and innovative promotional techniques and building strategic partnerships with interested parties. this unique approach has lead to jsi becoming a key touchstone for local and national media, government tourism bodies and other important stakeholders. collaborations with fashion and design publications have led to a series