Janette Edmonds, Personal Branding

personal branding really is the key to a successful small business. it gives you the one thing that the big companies with massive marketing budgets simply can't buy - you! by building my photography personal brand i was able to achieve my dream of living by the coast. but it took me years - because the concept of personal branding hadn't really taken hold and it was something that i learned through trial and error, with two steps forwards and one backwards (and sometimes vice versa). i've learned that the most powerful personal brand is one built upon a very deep foundation of trust - and that's what my personal branding strategy is designed to do for my clients. they come to me because they trust that i will get it right first time; they trust me to understand why they struggle with confidence; they trust me to be the expert in what i do and to give them the best experience possible. it ensures that they come back time and time again and that they refer their friends and family to