Jester&genius, a Brandstory Company

jester&genius is a brandstory consulting company based in dallas, texas. we specialize in crafting and activating brand stories in order to unleash long term sustainable growth. anchored in timeless human insights, story is one of the most persuasive tools at our disposal because only a story can influence and shape our beliefs at their very core. in our combined two decades of brand strategy experience we’ve seen it all. hundreds of frameworks processes and approaches to build brands and grow businesses. some were inspiring and human, like art, but didn’t lead to strategic action. others were strategically sound, like a subway map, but lacked inspiration and imagination. we thought – why can’t both happen together? by harnessing the power of story, we created a revolutionary new approach that proves it can be done. this approach, both intensely human and strategically actionable, speaks to the heart and convinces the mind. our process is comprehensive and one of the best in the indust