Jing Reilly | Human-Centric Marketing

i talk passionately about human-centric marketing and how it can help to improve marketing performance and make more meaningful connections. it's not about doing more, getting more or being more. it is about being meaningful. throughout my marketing career, i have always felt that i needed to do more, have more and be more. it’s a motivation but not a destination. after a decade, i started to realise there is another dimension to marketing, it is about doing what it matters and turn that experience in to something meaningful. working in modern marketing has unique challenges as well as responsibilities. we are expected to do more and be faster to make decisions that will affect thousands of people and drive the future of business. thanks to technology, we now have data for just almost anything we need to make a prediction. however, a data-driven decision is what computers are designed to do and they are the best at it. we (the human) have more important roles to play. in additi