JMS Jewelry Marketing Service

on television you have 30 seconds or less to make your advertising pitch. on radio, make that 30 to 60 seconds. not a lot of time, especially when you realize today’s consumers are sharing their attention with music players, laptops and mobile devices. if your broadcast ad doesn’t grab them by the throat immediately, your audience will be long gone before the timer ticks down. our experience in tv and radio advertising has taught us not to cram information into a tight space, but to select powerful messages discriminately. to declutter. to be coherent, memorable and short—so you don’t lose those easily distracted consumers! print advertising has a tough job. it has to say a lot in a few words, often side-by-side with other ads and blocks of text determined to overwhelm it. but tough jobs are what we do well. like all our marketing efforts, we’ve learned to build and stick to a plan—to seek out all the venues with the best cost-effective opportunity of reaching our clients’ audience.