joaniemarx.com

is your brand baby boomer proof? with access to as much as $28 trillion dollars, why is the 55-and-over-crowd considered the ‘invisible customer’ with all the money? and how can companies take advantage of changing this outdated attitude and claim the loyalty of a market that is guaranteed to get bigger? according to hollywood actress, #1 amazon bestselling author and baby boomer advisor, joanie marx, the answer is simple. to get better at crafting emotionally relevant campaigns for the 50 and over audience, companies need to break the '7 baby boomer myths'. those who do this right the first time will see their brands well positioned to succeed not only in the market of today, but well in the future. joanie advises companies on: * the ‘7 baby boomer myths’ and how to deconstruct them – so as to maximize profits and brand credibility with the 55 and over market. * the truth about how baby boomers view age, sex, money and technology, and how companies can effectively leverage this in the