Johnnie Funder

a place for the extended community of st. john's college go to turn great ideas into great companies. the inputs of the individuals in the crowd trigger to crowdfunding process and influence the ultimate value of the offerings or outcomes of the process. each individual acts as an agent of the offering, selecting and promoting the projects in which they believe. they will sometimes play a donor role oriented towards providing help on social projects. in some cases they will become shareholders and contribute to the development and growth of the offering. each individual disseminates information about projects they support in their online communities, generating further support (promoters). motivation for consumer participation stems from the feeling of being at least partly responsible for the success of others’ initiatives (desire for patronage), striving to be a part of a communal social initiative (desire for social participation), and seeking a payoff from monetary contributions (d