Johnny 5 Consulting

johnny 5 consulting was founded just after the explosion of chinese apps like douyin (tiktok eq), littleredbook (pinterest eq), and dianping (yelp eq) along with the ubiquitous adoption of mobile delivery apps such as ele.me and meituan. these digital assets enabled companies of all sizes to achieve overnight success, however the nature of the platforms means heavy competition. we worked with small and medium sized businesses to shape their digital strategy. building out western facing brand images along with creating virality in the local market. we navigated a nightmarish chinese regulatory environment, while dodging cultural differences and challenges. one misstep could send a business to the bottom of the list, one viral hit and the shop was packed for months. maintaining that balance was pivotal to our success in the industry.