Joost Juice Bars

the idea of bringing boost to india emerged when the group coo of sis group, mr rituraj sinha stopped in at a boost store in darling harbor sydney. he was very impressed with what he saw of the much loved aussie brand, which not only epitomized the health factor but also the ‘love life’ culture. he decided to take this experience and concept back to india. sis, a security giant of india, was taking over chubb security australia at the time. the transaction brought the whole promoter family to sydney, australia, who, like rituraj, all quickly became familiar with the boost brand. they loved the concept so much that they thought of taking it forward as a business opportunity and believed that the brand would be very successful in india’s growing market. rivoli, daughter of the group chairman, was at this stage looking to move back to india after being abroad for some time. her education took her to switzerland and the usa, which then followed with work and marriage. it soon became clear