joshuabridge.com

joshua is a leader in the online marketing industry. over the past 15 years he has consulted with many industries from fashion to finance, from manufacturing to entertainment. he has achieved success by applying methods known as integrated marketing communications. the internet has changed the way business is done in the current world. the variables of segmentation, targeting and positioning are addressed differently. the way new products and services are marketed have changed even though the aim of business in bringing economic and social values remain unchanged. indeed, the bottom line of increasing revenue and profit are still the same. marketing has evolved to more of connectedness, due to the new characteristics brought in by the internet. marketing was once seen as a one way, with firms broadcasting their offerings and value proposition. now it is seen more and more as a conversation between marketers and customers.