JPCR

we propose services based on 3 pillars: ■market research “a new generation”. we are mainly specialised in qualitative research. ■“brand innovation generator®” (big®), which is a jpcr process and trademark, and which is aimed at developing an inspiring and differentiating brand vision & identity to guide brand communication, innovation and to unleash new business opportunities. it is a very complete, creative and stimulating process involving teams. it is a modular approach. “interactive trend innovation shaker®” (itis®), which is a jpcr process and trademark, and which is aimed at capitalising on “trends” to generate relevant innovations. it is a very complete, creative and stimulating process involving teams. it is a modular approach. ■vox populi online research platform®, which proposes 3 online services : ◦vox populi blog® ◦vox populi id box® ◦vox populi quali-quanti®