July1968 SRL

july1968 is an online shoe fashion web project available exclusively on www.july1968.it the brand is conscious of cost control. july1968 is created by the fashion designer alessandro oteri. “i felt the need to change, express my creativity in an offbeat manner as if it were a work of art. i wanted to develop a new point of reference - create an original manner to let my product express itself and be regarded by society. creativity is not just a design or a concept of the collection but also its commercial and communication process. it is about investigating a new approach to luxury - limited and exclusive. we can see how today the latest fashion shows do not establish a trend or a fashion. they are telling us a story. the brands have recounted rediscovering their roots. today i am creating the july 1968 origins”