Jyann

it all begins while touching the wool, admiring the beautiful colors of handmade felt products in one of the very few felt shops in the other city, marrakech... “artisan is in physical and mental contact with his creations, at the same time delighted to attribute them to his customers but also unhappy to part with them.” jyan boumediane jyann is meant to reinvent the way of using wool in felt craftsmanship. the wool is a very warm material, that can bring different styles to each single product, especially if it’s handcrafted creations, when artisans can make very chic, unique and unforgettable pieces of art, using very basic ingredients but a lot of hours working, focus and determination to deliver the best soft and beautiful bags, hats or design t-shirts. working on such a niche segment is a choice founded on many reasons. first, the felt artisans are very few, this craft is very endangered in morocco. second, artisans who still do felt live in basic and sometimes bad living condi