kaneford.com

i'm a creative professional living in sunny southwest florida, though my work can be found all over the world. while i love design work of all kinds, i excel at making organized information and making interfaces pretty (and easy to use). my typical responsibilities include: primary - interfacing with clients to identify, clarify, simplify, and distill a brand or product's essence and develop a supporting user experience strategy; - combine the above research with psychology and ux/ui/ia best practices to take a consumer-centric approach to helping clients make creative strategy decisions, acting as a change agent that better aligns operational mechanics with goals and expectations to maximize user retention and brand loyalty; - closely manage, direct, and work with fellow designers, developers, and product strategists to build, implement, and audit user experience improvement campaigns and develop future-proof information architecture solutions; and - generate user experience documenta