Kapel Marketing

today’s marketing is playing by a new set of rules, and they aren’t yours. more than ever, your customer is in charge. in charge of your market perception, in charge of how your products are described and in charge of the buying process. whether you are a b2c or b2b organization, you need new skills to thrive in today’s democratized marketplace. you need to learn how to tell your story in real time, all the time, as well as how to influence your customers and market to tell your story for you. you need to locate, live and defend the authentic position you wish to hold in the mind of your market. and you must ensure that your entire organization is ready to have a never-ending conversation with your customers, suppliers, influencers and employees. why? because if you don’t, they will buy from someone else. it’s as simple as that.