kiddycompare.com

kiddycompare is a price comparison website dedicated to baby and children’s equipment. the website is already live, with a promotional marketing campaign due to begin spring 2016. there’s a real gap in the market for an e-commerce website that combines the usefulness of a price comparison engine with the advice and warmth of a parents’ forum, and we are very excited about the forthcoming launch! childrens’ equipment is a profitable and growing market, worth £900m in 2014 (gfk). it’s a very specific category that most new parents have never encountered before. the choice available can be bewildering, many products are relatively high ticket, and parents feel they must get it absolutely right for their child. parents’ websites such as mumsnet and the unmumsy mum have generated unprecedented popularity and media interest in the last decade. this is a target audience that actively seeks out recommendations from other parents and shares their tips; they are savvy, selective – and very cost