Kitup

kitup seeks to contribute to the goal of achieving a more sustainable economy by removing economic barriers which currently exclude people from accessing outdoor activities which require specialist equipment. at present, participation in sporting activities, particularly those which are outdoor and adventure-based, requires expensive equipment. the industry generally encourages 'upgrading' on a regular basis; promoting a culture which generates significant waste, in terms of the materials required for technical products and clothing. the excessive supply and consumption of this equipment is concerning because of the significant impact that manufacturing materials and processes have on the climate, and the social exclusion resulting from the high costs of procuring the equipment necessary to take part in the activities. the current cost of inclusion, for many sports, is inconsistent with the means of the majority. we intend to close this socially exclusive and environmentally damaging