Kla Africa

kla is a boutique market research agency, specialising in bespoke solutions aligned to strategic business and brand needs. employing more than 30 professional staff members and a full complement of support services, kla is able to offer clients a full service market research solution. kla was established in 1991 by founding partners joel kaufman and robyn levin. joel was a respected strategist in the south african communications industry, with a passion for insights, and robyn was an experienced market researcher. when robyn and joel decided to emigrate to sydney, australia in 2004, stephanie matterson was appointed partner and managing director – she remains at the helm today, steering the business to new heights. in 2012 the business was sold to kagiso media - a fully empowered black-owned broadcasting and information group – to enable its growth ambitions both in south africa and the wider sub-saharan region.