klip.ai

with a population of over 600 million and an increasing number of new smartphone users, southeast asia's ecommerce is in a solid trajectory to exceed $102 billion annually by 2025. social commerce in this region boomed before the rise of platform ecommerce. facebook groups have long established as an online space where people connect to buy and sell goods, even before the launch of marketplace feature. in th, around 50% of online consumers shop via social media such as facebook and line. southeast asian internet users are the most mobile-first (90% connecting through smartphone) and most engaged (4 hours daily on mobile internet vs. 2 hours of us) globally. this further propels the rapid growth of social media and the potential for social commerce in the region. despite the extraordinary possibilities, the underdeveloped social commerce ecosystem (assortment, traffic, logistics, payment, technology) remains a huge challenge for digital-savvy millennials and generation z to be true i