KLMC

what’s the one phrase you never want to hear about your content? “well, this was obviously written by marketing…” writing about technical companies requires a deep technical understanding and familiarity that only comes with working directly with the technology. too often, this attempt at technical copy comes across as clueless or misinformed because the writer fails to grasp the detail and nuance of the subject matter. the answer seems simple: have someone who knows the tech write about the tech. internally, it's not quite that easy: – giving marketers hands on time with the tech until they understand it deeply enough. – removing your tech experts from the field and teaching them to how to communicate engagingly with your ideal customers. with a decade in the tech industry, we know better. we know the market we’ve worked in it for years in sales, marketing, and of course, as customers ourselves. from inside sales and outside sales to alliance management and marketing – we've spent yea