knowtice.me

the idea for knowtice.me came from the father of all branding, neil h. mcelroy. in the early 1930s, mcelroy wrote a now famous memo that would form the discipline of brand management. brand management as a business technique was one of the signal innovations in american marketing during the twentieth century. it epitomized the persistent theme of balancing centralized oversight with decentralized decision making based on who in the company had the best information about the decision at hand. whether you have been in business for 20 years or 20 minutes, knowtice.me can take you to the next level. if it's using 80-year-old proven branding techniques or innovative e-branding/e-commerce, the next level is not as far as you think. starting and maintaining a business is difficult and i have the intellectual resources to help you along the journey. you may not even know you need branding, and that is one of the most common mistakes businesses of any size can make. don't lose to your competiti