Bureau Du Fooding

fooding is the brand of a restaurant guide and gastronomic events that was founded in 2000. a contraction of the words "food" and "feeling", le fooding aims (in the words of frédéric mitterrand) to “defend a less-intimidating gastronomy for those who want to cook and nourish themselves in an unstuffy fashion”. this neologism appeared for the first time in 1999 in a nova mag article by french journalist and food critic, alexandre cammas. it has since become the brand of an annual restaurant guide (in print, online, and smartphone application) and of often charitable international culinary events. according to adam gopnik in his new yorker piece, le fooding is to cuisine what the french new wave was to french cinema. the hidden goal was to americanize french food without becoming american, just as the new wave, back in the fifties and sixties, was about taking in hollywood virtues without being hollywoodized—taking in some of the energy and optimism and informality that the french st