Overflow Projects

overflow redesigns your current integrated marketing and communication approach, and bridges your brand from conventional strategy to new possibilities in creativity, media, and technology. over the preceding years we’ve witnessed disruptive technology companies creating seamless ecosystems of value that create new requirements for brands wanting to overcome consumer indifference, and produce strong results. inspired by the success of these technology brands, our approach to strategy focuses on the creation of value for people as the means to build value for brands. we call this sensible integration, a new model designed to be effective and sustainable. overflow core offer is strategy: - actionable brand and communications strategies that deliver value along the entire consumer journey - proprietary tools, workshops, and expertise in brand strategy, experience creation, content strategy and connections planning developed around value creation: powerade, triscuit, citi. - design of cust