Overshoot

cause related, or societal marketing is an enlightened marketing concept whereby companies make responsible marketing decisions by considering: consumer’s wants; the company’s requirements and society’s interests. overshoot provides companies with strategy driven solutions which balances these elements of societal marketing. overshoot has extensive experience and expertise in environmental and social marketing. today’s consumers are spoilt for choice and will seek out products and services that best serve them and their society. being responsible does not mean that your company needs to develop green products or adopt a panda in china. it simply means that you need to adapt your current operations carefully to integrate the principles of corporate social responsibility. overshoot offers expert consultancy and strategy design.