Oway

oway creates professional agricosmetic treatments for hair, face and body. having set out on its journey in quality cosmetics back in 1948 in bologna, oway today has a presence in hair salons in over 70 countries worldwide, online, in single-brand boutiques and in selected concepts stores. based on the biodynamic, zero-mile, organic, and fair trade ingredients, we create agricosmetic treatments and rituals combining extraordinary performance with healthful formulations which have a high concentration of botanical ingredients. we have a profound belief in respect for the environment and for promoting waste reduction. each and every formulation, packaging, material, individual article or tool is designed to have a minimal environmental impact and to be long-lasting or reusable and composted or transformed into a new resource. our products' high concentration of botanical active ingredients and their incredible effectiveness when applied in the right amount make them perfect for a wide