Oxtox Consumer Strategies

oxygen may the breath of life, but a mere 25 feet below the surface of water, oxygen becomes toxic. scuba divers are trained to properly plan, test the right blend, and constantly monitor their equipment to make the right decisions and and reduce the potential risks. these same ideals can be applied to companies serving today's consumer market. too much of the wrong component - be it product plan or blend of market strategy - can lead to disastrous results. the proper planning and approach can help reduce the risks of launching new products. having served the consumer technology market for the past 20 years, i launched oxtox to help your company succeed through: - market insight and understanding the consumer - product management planning and ideation - marketing strategies and implementation - monitoring and metrics - business development