Oztam Pty LTD

oztam was established in 1999 to take on the management and marketing of television audience ratings in australia’s five mainland capital cities from the start of the 2001 ratings year. oztam is the official source of television audience measurement (tam) covering australia’s five mainland metropolitan markets (sydney, melbourne, brisbane, adelaide and perth) and nationally for subscription television. oztam owns and holds the copyright for the television audience data it delivers. oztam ratings are the accepted metric by which australian television is evaluated. the media industry uses oztam data to help understand viewer behaviour, assist in program development and advertising planning, and measure the performance of television programs, networks and advertising campaigns. oztam's in-home tv audience panels provide minute-by-minute viewing data – 24 hours per day, seven days a week, 365 days each year – for more than 100 channels (free-to-air and subscription) across dozens of de