Beverly Hills Formula (Purity Laboratories)

purity laboratories was founded over twenty years ago where they developed the brand beverly hills formula. beverly hills formula is the only irish brand providing premium quality oral care products for the oral health and beauty sector, through their range of whitening toothpastes, mouthwashes and oral care products, to help you achieve that all important “hollywood” smile. the brand was established in 1992 in ireland thanks to the high quality of the waters, resources and skillful personnel available there. the products, previously manufactured in bray co. wicklow, are now manufactured in co. offaly, ireland. back in the early 1990s, the majority of whitening toothpastes had very high levels of abrasivity that were responsible for mouth sensitivity and damage to the tooth enamel. beverly hills formula saw a gap in the market and thus provided a solution to this problem. combining leading scientific advancements and finest ingredients, they created a toothpaste which provided high sta